How to Pack a Punch with Your Writing
It’s good to be able to vary your copy style – different styles for different tasks. Deep level service pages or white papers, for example, are a place where people will be looking for detail, and will expect to find copy that lays out your process or explains the nitty gritty of how your products work. When it comes to blogs, however, it is a different matter. Here you’re after copy that grabs people quickly, and packs a real punch. So how do you do that? Address the reader The quickest way to pack a punch with your copy is to address the reader directly. Putting ‘you’ into whatever you’re writing is your short circuit to making a connection. How do you feel about that? More connected, I’ll bet than if I had written ‘how does the person reading this feel about that?’ Direct from me to you is the shortest way to hit home fast. Imagine your ideal reader, and forget about everything else, just write it to them. Vary sentence length Short sentences are another way to keep p...